Red Carpet Feeling à la Hollywood with Modeca
Enjoy the Modeca-Store at Koonings Bruid & Bruidegom.
“With us, you can experience something special when you want to find your wedding dress”, says Susette Hendriks from bridal store Koonings Bruid & Bruidegom in Deurne in The Netherlands.
And that is fairly true. The Dutch bridal shop invites every bride-to-be into a magical bridal world. Therefore it’s not a huge surprise that you find yourself on the “Modeca Boulevard” when you are looking for the wedding dress of your dreams from Modeca Collection or Le Papillon by Modeca.
Koonings Bruid & Bruidegom has invented the “Modeca Boulevard” as a special Modeca store within their bridal store. This specific showroom has everything you desire when you want to find your dress from the Modeca Collection or Le Papillon by Modeca à la Hollywood. Imagine yourself on a catwalk, showcasing your stunning gown and a huge crowd as well as paparazzi are fascinated by you. The “Modeca Boulevard” at Koonings Bruid & Bruidegom has it all.
This “Modeca Boulevard” with the specific red carpet feeling à la Hollywood became the first store-in-store concept, when Ramona Poels, owner of the bridal shop Koonings Bruid & Bruidegom, returned from a Hollywood trip.
Getting the bride in the centre of the spot light.
“We want to make it special for the bride when she joins us”, explains Susette Hendriks. “Even though the perfect dress for this very special day is key, we are also making an effort to create a wonderful atmosphere and experience. The bride can become a glamorous star on the or in Hollywood catwalk at the “Modeca Boulevard“, enjoy the feeling of sunny and warm Ibiza or get fascinated by our sparkling Sissi Ballroom. This is the magic of our bridal fashion house.”
A gorgeous brand in a bridal wonder world.
“Modeca is a great label with beautiful bridal gowns. When we developed our first plans to bring the ‘store-in-store’ concept to life, we explained Modeca what we wanted to do and they have been flabbergasted by our idea”, says Susette Hendriks from Koonings Bruid & Bruidegom. “Immediately, the Modeca team was very enthusiastic about this special Modeca store and we also got input from their side; basically that was exactly what we had expected from Modeca regarding this amazing project.”
The story behind the story.
Modeca Bridal was the first brand, Ramona Poels, owner of the bridal shop Koonings Bruid & Bruidegom in the Netherlands, added to her new portfolio when she took over the store from her aunt 15 years ago. Since that time, bridal gowns from Dutch bridal house Modeca are in the spotlight at Koonings Bruid & Bruidegom.
“Working with Modeca is just fun”, says Susette Hendriks from Koonings Bruid & Bruidegom. “And that was something Ramona had been aware of when she took the decision to redesign the interior of the store. Inspired by a Hollywood trip, the name Modeca was in front of Ramona’s inner eye straight away and an idea became a reality.”